What does a "better" blog post look like?
Google likes a quality page that the creator put effort into, time, effort, expertise, and talent/skill to be exact. Literally, this is what their Quality Rater Guide says.
What is a Quality Rater? These are employees who rates websites manually following a specific set of rules that used to be secret and have been released into the world to help content creators create better content. They then submit their ratings into Google AI beast for it to learn from, (or is Facebook the AI beast? I don’t know).
Here is a quote from this guide:
"The quality of the MC is one of the most important criteria in Page Quality rating, and informs the EAT of the page. For all types of webpages, creating high quality MC takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill." - Search Quality Evaluator Guidelines (p. 19, Section 4.2)
So yeah, a little scary that a machine can now tell how much time, effort, expertise, and talent and skill has been put into something.
So what does this mean to you?
To create high quality content, one must do the following:
Do some keyword research and figure out what keywords you want to target. OR research competition to find their best content and choose one that you want to top. Spend a good hour or two on this step. Really determine a direction for this piece of content.
Some bloggers will outsource this task for about $5 and in return they will receive exactly what they deserve, a turd on a stick.
Don't do that. Either hire a professional that knows how to do this right or do it your self. Spend the time (see #1) and put some thought into it. This will also apply to the writing step. Don’t cut corners. Create a worthy piece of content that someone can say "Wow" after reading it. This will pay off by having this post go viral just from the amazingness of it.
Ok, maybe you are not an expert on everything that your blog is about, or maybe you are not an expert on any of it.
Maybe you are not even passionate about the niche, you just have a blog that makes ad revenue for you or you just do it for the traffic. (yes, I went there, I wonder how many who reads this is in this camp. I am going to take a risk and say 80% of you.)
Either way, this does not excuse you from this one. Fortunately, I have a solution for you.
Find an expert in your field, someone that has an online presence will help. Look in LinkedIn, this will be helpful in the next step. After you write your excellent piece of content, have them review it. Pay them or offer them a pie, this doesn’t matter. What you want is their name behind it. Create an author page for them with a bio and a link to their LinkedIn page.
4. Talent/ Skill
How is your writing? Please tell me your blog doesn’t contain words like "avail", ''kindly" or "good name". If it does, you should stop reading this cancel your hosting account and find a new career. (In case you don’t know why I say this, those words are very common in writing done by cheap offshore writer).
Only two things to say here, either write this your self, if you have a writing talent that is, or hire someone who does. Really, nothing else I can add.
Here is the meat and potatoes.
Your blog post (or article) should have a Title, a main featured image, 3 to 4 sub-sections with a subtitle and an image for each section.
Start out with 5 to 8 sentences and include your main variations of your keyword in each sentence, so you have 4 to 5 keywords in the first "paragraph". Normally, this would be keyword stuffing but if you can do it in a clever, fun, informative, and most of all, humanly readable way, this will do it's job perfectly. If you can't, it is better to not do it.
Make sure to rename your image file names to include the name of your blog/site/company and then followed by one of your keyword variations. (Do not keep reusing the same keyword over and over) (type in your keyword into Google search and look at all the suggestions it gives you before you hit search, use those if you need more).
So your file names should look like this: companyname-kicking-butts-and-taking-names.jpg. Then when you upload the image, make sure to give it a title and an alt text of the same content: "Company Name - Kicking Butts and Taking Names".
Can you create an infographic? Maybe you can outsource for this. Find some relevant data you can use for your infographic and include this graphic, using the same filename/title/alt text rules, into your blog post. You can also create a PDF version of this infographic or the post, or something else related.
Can you make a video showing something in this blog post? Add it too.
Having all these different types of content on this one page makes it into the quality piece of content that Google thirsts for. They built bots to search out this type of content. They invested millions into the technology that will find your amazing new page. All you need to do is give them what they want. 😉