So you've got a new shiny blog all set up... What's next? How do you now become the blogger that you want to be? In this post I want to describe to you in detail what your next steps are. What you need to do to set your blog up for success. This is not going to be easy stuff, just because you have a blog does not mean you get to go sit on the beach and tan while your blog brings in the dough.
In the beginning, you need to set your mind that you are going to invest a bunch of time to build this thing. with the right attitude, you will make your blog a machine that can't be stopped, even if you do take a year off, or quit blogging completely in the future. Doesn't that sound like fun? Ok, let's get back down to earth and see what you need to do.
I am assuming you already know what your niche is and who your main audience is. If not, make sure you go and read my previous posts about that, (just click on the link in the previous sentence.) Armed with this information, let's dive in.
Blog Content Plan - First 30 Days
Grab the list of your top keywords and create catchy titles from them. You will need 30 of them. If you do not have 30 keywords, you can reuse a few to get to 30. So keyword like "basket weaving" becomes something like "How to basket weaving can change your social life" or "Secret health benefits from basket weaving"... something like that. The idea is, you make it a catchy and interesting title.
The title is the first thing a reader will see, and it will be the first thing that will make them leave. It will turn them away. They will make a snap decision without considering anything, and leave. You have 2 seconds to hook them. Put 50% of your efforts into creating an excellent title. You don't have to do that right away though, you can come up with a decent one and after your post is written, you can adjust and perfect it.
For the next 30 days you will write a blog post every single day. Rain or shine, snow or exploding volcanoes, make a decision that no matter what, you will write a blog post every single day. This is a discipline exercise. You can write more than one post per day but do not stop, do full 30 days of blogging. If you do this, you will have invested a lot in your blog and this will be one of the motivating factors for you to keep going. In the words of Nike ... just do it!
Take a title from your list and write an outline. Get your ideas down and make a plan for the post, then get to writing. Make these blog posts super useful and a must read. Do not cut corners, lay it all out. Focus on the one you are writing and give it all you have. Don't just write for the sake of writing. Solve a problem, teach someone something. Don't waste your efforts, make it so useful that you will be able to compile your posts later and put it into a book.
Write your blog posts content so the reader can't help but share it with their social friends, write it so it will become popular content that gets featured on the news and other important blogs.
Publishing Your Content
The idea with a blog is to release new content regularly. If you are able to publish every single day, this is ideal, but even if you are not able to do this, whatever schedule you come up with, stick to it. It needs to be predictable. The readers will expect new content from you in regular intervals, and this is what will make them keep coming back. They will know that there is a new post waiting for them.
Great content will hook them and regular publishing will keep them coming back. This is the strategy. So if you can only publish on Saturdays, then stick to it. The nice thing with WordPress is that even though you are writing content every day, you can schedule it to go live on specific dates and times.
The first 30 days though, stick to the plan to write and publish your posts every single day. You need to fill your blog with useful content. Once it is full, then you can cut back a bit. I recommend to keep writing every day past 30 days, but only publish avery other day, or twice a week. This way you will accumulate blog posts and schedule them to go out on regular basis and this will give you the flexibility to take time off when you need to.
After you cross over the 30 day mark, you can pat your self on the back and call your self a blogger. Now you have a blog with actual blog posts in it. Next step - keep writing and start sharing your content all over the social world.
What are your biggest struggles? I'd love to hear what keeps you from writing regularly. What is your routine for blogging? Use the form below to share your comments.